Wednesday 21 November 2012

AUDIENCE RESEARCH

This week's homework is to carry out audience research which will help you create a magazine that appeals to your target audience.

You can :

circulate questionnaires,
conduct interviews,
gather together several members of your target audience at once and conduct a focus group.

If you are being thorough and aiming for top marks, you should use more than more method of data collection. Make sure you only gather data from relevant people - i.e. people who fit your magazine's target audience!

You will need this for NEXT MONDAY'S LESSON, when we will write up a summary of your findings before continuing with planning. Please feel free to begin work on pie charts/graphs once you have collected your data.

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